BRANDING

Over the course of two seasons with the Baltimore Symphony Orchestra, I was tasked with refreshing the branding for a kid-oriented concert series titled Music Box geared for children ages six months to three years old. The marketing team was looking for an updated brand aesthetic to help advertise the concerts.

When designing the updated brand guidelines, I wanted to keep colors, shapes, and illustrations simple and playful. First, I designed a dedicated logo for the concert series. The logo is a play on the name, with “music” being more carefree and “box” being placed in a more structured setting. Using colors that were already a part of the BSO’s brand style guide, I created illustrated compositions to coincide with each concert for the series. In addition to using the featured instruments that are highlighted in each concert, I also included secondary illustrations to aid in conveying the theme for the show. The music notes and adherence to overarching brand guidelines help to establish a cohesive feel across the five different concerts and larger institutional visual strategies. The new visual approach was refreshed for two years in a row to establish a sense of familiarity with the target audience.